We Are... Email Marketing!

Targeted Email Marketing

Personalized email marketing is not just direct mail delivered electronically! And it is NOT just "batch and blast" with no consideration for the relevancy to either the audience or your campaign.

Targeted email marketing is always part of a larger plan to build relationships with your customers and prospects; to motivate and move them along the buying process or inform them of events, product releases, and other time-sensitive information.

As you would with direct mail marketing you will segment your audience and personalize your messages to deliver relevant content. Unlike direct mail marketing, you will have to deal with multiple email clients that may affect how your campaign looks and spam filters that may prevent delivery.

At G&C Direct Mail Marketing we create and execute successful email marketing programs that include sales and promotional messages, event-driven responses, and "drip" distribution over a long-term campaign.

Metrics and reports provide valuable information for your sales and customer support staff including immediate distribution of leads, tracking of the time and date an email was opened, and "click through" data indicating areas of special interest.