List Management Services

As your list management partner, G&C Direct Mail Marketing will work with you to develop an effective marketing strategy, analyze and enhance your customer and prospect data, and deliver your direct mail to the right person at the right time.

Our services include database analytics, data enhancement, suppression services, and geocoding.

Database Analytics

Sophisticated analytics applied to your customer list can segment your list according to demographic, psychographic, and geographic variables. Increase your response rate, improve your conversion rate, and reduce your mailing costs by pinpointing the best target audience for your offering.

Data Enhancement

Missing pertinent data in your list? Have only name and address fields? Enhance your consumer files by adding information such as gender, age, household income, telephone numbers, and location (latitude and longitude). Or if you are mailing to businesses, add telephone numbers, SIC/NAICS codes, location, and more. More insight into your audience means better responses and higher sales.

Suppression Services

Mail to the right people, not the wrong ones – you'll have a higher response rate and save printing and postage costs. Suppress segments without completely eliminating them from your customer list; you can omit do-not-mail requests, unresponsive customers, or bad debt risks. Or mail to prospects only or current customers only.

Geocoding

Know where your customers and prospects are! Target your ideal market by location; add geocodes and apply geo-mapping or radius mapping. Geocoding links latitude and longitude coordinates to each address by ZIP+4 code. You can use these coordinates to select customers within a radius around a specific location and apply census information to further refine your segmentation. Geo-mapping can also prevent overlapping retail delivery areas or segment audiences by travel distance to a special event.