Postal Optimization Services

Optimization: To make a system as effective or functional as possible. Maximize your postage savings and improve the deliverability of your direct mail campaigns with G&C Direct Mail Marketing postal optimization services.

Drop-Shipping – We can move your mail through the freight system and enter it at a USPS sorting facility closer to its final destination. Not only will you qualify for delivery point discounts, but you will be able to pinpoint the date of delivery better.

Co-Mailing – We can combine pieces from multiple mailers into new presorted bundles to aggregate shipments, qualify for additional presort mailing discounts, and improve transit time.

Co-Palletization – For higher volumes, we can combine trays from multiple letter-size mailings or bundles of catalogs or magazines together on the same pallet and qualify the mail for additional destination entry pallet discounts.

Design for Postal Automation

Our postal experts will review your direct mail campaign to ensure that your design and layout to take full advantage of all postal automation and qualify for the lowest possible postage rates.

SOME FACTORS THAT CAN AFFECT POSTAGE COSTS ARE:

• Thickness
• Height and Width
• Address Block Orientation
• Weight

IMB – Intelligent Mail Barcodes

Last year the USPS began phasing out the POSTNET barcode in favor of the Intelligent Mail Barcode (IMB). The IMB – a 4-state barcode that consists of 65 bars and contains much more information – makes your mail smart!

Intelligent Mail Barcodes provide the data to:

• Expand mail tracking capabilities
• Qualify for maximum postal discounts
• Better manage your time and resources
• Reduce operating and marketing expenses
• Be more responsive to customers and changing market conditions

G&C Direct Mail Marketing comprehensive IMB services include:

• Creating Intelligent Mail Barcode fields
• Converting ACS keylines to Intelligent Mail Barcodes
• Providing a Mailer ID for OneCode Confirm
• Incorporating Intelligent Mail Barcode fields into inkjet files
• Printing Intelligent Mail Barcodes on laser letters or labels
• Printing tray and container labels with Intelligent Mail Barcodes