Quick Response (QR) Codes

Quick – what does QR stand for? Nearly 80% of consumers asked in a recent survey* had never heard of a QR or Quick Response code. Yet when shown a code, 81% said they had seen one. And 50% of smart phone owners have scanned one.

Whether you call them QR Codes, 2-D barcodes, "box codes," or mobile tags, use of QR codes has exploded. These codes store information such as URLs, phone numbers, text messages, and more, to be scanned by smart phone apps.

Marketers and graphic designers are using them on printed items ranging from t-shirts to billboards. You'll find them in magazines, in supermarkets, on signs large and small, on packaging and labels… Just think of them as "real world hyperlinks" that connect the physical world with the online world in a single click.

G&C Direct Mail Marketing knows when and how to use QR codes – and when not to use them.

• Use QR codes where they are most useful
• Make your QR codes readable
• Use them where there is a wireless or cell connection
• Make your landing page mobile-friendly
• Track the scans – time, date, location